By Sofia, on June 3rd, 2009%
Why do people have such conflicting priorities in a start-up environment?
I’ve been thinking about this the last few months – especially whenever I talk about the engagement plan, twitter presence the PR plan and the press pack. People’s eyes around me kinda go out of focus.
It’s only natural. For one very specific . . . → Read the rest of this entry…
By Sofia, on November 28th, 2008%
One of my contacts called me yesterday to ask me if they should deleteĀ the Facebook link on his company’s website. We had a chat and I said yes.
Why did I say yes? Before anyone crucifies me here is the back story.
This is a new small company – not a tech company . . . → Read the rest of this entry…
By Sofia, on November 24th, 2008%
I am a woman of strong opinions. My “Yes” and my “No” are loud and clear for most things but here is a question that has two many shades of grey for me to give a straight answer.
PR Week reported on a BIGfrontier study which looked into Startups and Pr. Apparently,
Startup companies . . . → Read the rest of this entry…
By Sofia, on November 21st, 2008%
I have heard of how expensive space is in Silicon Valley but if my experience in London is anything to go by then I feel for you guys. Over here in Old Albion we tend to pay very high rents for very old properties (I’m talking start of the previous century). So who wouldn’t . . . → Read the rest of this entry…