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Here goes a little bit of a rant. I am so tired of semi-knowledgeable people (and in the field of social media and online comms nobody knows it all – it’s too early people) trying to convince me . . . → Read the rest of this entry… Here is a massive failure story of mine and a how-not-to-do-it. Browsing through my feeds I noticed a blog post I thought I had seen somewhere else. I looked into it. I had. I looked into it some more. I went into the ‘offending’ blog. More blog posts I had seen before. Granted, I . . . → Read the rest of this entry… I am so tired of listening and reading about the number of Twitter followers that Ashton Kutcher has.
How can I put this so that I am absolutely clear? Sometimes, it’s not about popularity, it’s about credibility. And having thousands of people follow your twitter updates does not . . . → Read the rest of this entry… I’m not one to shy away from self – promotion as I find that it works well- especially professionally – as long as it’s done with style and discreetness. Yet every single day I see examples of self promotion that is done in a vulgar, in-your-face, intrusive manner. Naturally what counts as legitimate advertising . . . → Read the rest of this entry… No – this is not about money, or stock options or marketing and online advertising budgets. This is actually about friends and networks of friends and how I find Facebook to be a huge challenge at the best of times. I reserve Facebook for personal contacts – in direct opposition to say LinkedIn where . . . → Read the rest of this entry… The Greeks have been using social media like blogs, twitter, friendfeed and facebook as well as e-mails and SMS messages to organise a peaceful sitting protest in front of the Greek House of Parliament today. The Greek social media scene has been boiling for days now. The blogs started by discussing alleged police brutality . . . → Read the rest of this entry… One of my contacts called me yesterday to ask me if they should delete the Facebook link on his company’s website. We had a chat and I said yes. Why did I say yes? Before anyone crucifies me here is the back story. This is a new small company – not a tech company – . . . → Read the rest of this entry… Chris Brogan has a good point in his latest post ‘Sell Benefits Not Features’. It’s important that we learn how to talk in terms of benefits and not the features. (…) It’s not the various features that convince someone to buy. They might influence your purchase, but you buy benefits. I couldn’t agree more. This . . . → Read the rest of this entry… The amount of people that don’t have twitter access from work never ceases to amaze me. Others have already written why you should have twitter access so I don’t want to bore you by repeating what others have eloquently expressed already. Suffice it to say, I am assuming you know what twitter is and . . . → Read the rest of this entry… |
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I write about the digital world. I am mainly into communications and public affairs but sometimes I sidetrack into culture vulture territory.
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 digital-era.org by Sofia Gkiousou is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License. |
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Commit No Nuisance Sign London Originally uploaded by greenwood100
