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Chris Brogan has a good point in his latest post ‘Sell Benefits Not Features’. It’s important that we learn how to talk in terms of benefits and not the features. (…) It’s not the various features that convince someone to buy. They might influence your purchase, but you buy benefits. I couldn’t agree more. This . . . → Read the rest of this entry… |
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I write about the digital world. I am mainly into communications and public affairs but sometimes I sidetrack into culture vulture territory.
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 digital-era.org by Sofia Gkiousou is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License. |
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