Customer centric communications. It is not about you.

Another Picture of the Masses of People in Hyde Park

I am following a variety of communication projects and numerous campaigns from time to time.

What I am really surprised at lately is how many social media consultants will actually run a campaign as if its content has to . . . → Read the rest of this entry…

I am the sum of all the people

Influence Me

I sometimes wonder what people did before the web, before easy access to information, before the dream/ nightmare of 24/7 engagement and content. (I’m not that young. I remember the yellow-y library index cards)

I have heard that this constant ‘on’ mode is distracting and I concur. . . . → Read the rest of this entry…

Referring clients to your competitors is a good idea

Handshake Uploaded by Sergio Prado on 30 Sep 09, 3.06PM GMT.

Here is a good example of why it’s a good idea to refer clients to people who can help them when you can’t do it.

Went to a corner shop today and I . . . → Read the rest of this entry…

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