By Sofia, on October 22nd, 2009%
Anti-Social Media? Uploaded by Intersection Consulting on 23 Apr 09, 6.48PM BST.
I don’t know why but as comms people we frequently get over-excited by the latest shiny thing. In that respect I think we are a little bit like academic researchers – go crazy . . . → Read the rest of this entry…
By Sofia, on August 2nd, 2009%
The Three Originally uploaded by Rebecca Mckevitt
The UK Conservatives are gearing up for the elections and here is an appointment that should please their supporters.Sam Coates is moving over to Conservative Campaign Headquarters (CCHQ) to take on a new media role. Sam will be working with . . . → Read the rest of this entry…
By Sofia, on January 27th, 2009%
Any in-house communicator knows how difficult it is to join a company and to have to do all the ‘building up of your contacts list’ from scratch.
I don’t mean personal contacts or hard earned ones. I just mean your basic, day-to-day contacts – for example the leading industry publications and the name of . . . → Read the rest of this entry…
By Sofia, on January 13th, 2009%
I’ve been thinking about this post for a few days now – it seems that all my arguments against press releasing around a death should apply to posting on the blog about the same thing. However, I think this is an issue that needs to be discussed and I will refrain from giving too . . . → Read the rest of this entry…
By Sofia, on November 28th, 2008%
One of my contacts called me yesterday to ask me if they should deleteĀ the Facebook link on his company’s website. We had a chat and I said yes.
Why did I say yes? Before anyone crucifies me here is the back story.
This is a new small company – not a tech company . . . → Read the rest of this entry…
By Sofia, on November 25th, 2008%
I travel for work quite a bit and my favourite mode of transport is the train. The London stations are easily accessible, I don’t have to drive half – asleep and there is the ‘doing my bit for the environment’ argument as well. That doesn’t mean that I can afford to watch the countryside . . . → Read the rest of this entry…
By Sofia, on November 24th, 2008%
I am a woman of strong opinions. My “Yes” and my “No” are loud and clear for most things but here is a question that has two many shades of grey for me to give a straight answer.
PR Week reported on a BIGfrontier study which looked into Startups and Pr. Apparently,
Startup companies . . . → Read the rest of this entry…
By Sofia, on November 19th, 2008%
It is a curious thing how the best and worst examples of how to promote and how not to promote your events can be found when trawling through the UK Universities’ events pages. I don’t intend to bore you with academic events but if you think about it you will see that they are . . . → Read the rest of this entry…