The question that comes BEFORE social media. Who are you and what do you want to do?

Thursday, 22 October 2009, 10:08 | Category : Communications, Social Media
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Anti-Social Media?
Uploaded by Intersection Consulting on 23 Apr 09, 6.48PM BST.
I don’t know why but as comms people we frequently get over-excited by the latest shiny thing. In that respect I think we are a little bit like academic researchers – go crazy over something and think it has an application absolutely everywhere.
These days it’s [...]

Tophost.gr & Papaki.gr: Engagement wins from 2 Greek companies

Monday, 17 August 2009, 9:54 | Category : Communications, Services, Social Media
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Customer Service Hero
Originally uploaded by lepriveconcierge
And now for something completely different: Two companies that actually helped me online and engaged with me and responded to me via social media.
You know how we all nag ALL THE TIME about companies who don’t get it? It’s difficult to count how many times I’ve read/ written blog posts [...]

Election Campaigning 2.0

Sunday, 2 August 2009, 9:46 | Category : Public Affairs, Social Media
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The Three
Originally uploaded by Rebecca Mckevitt
The UK Conservatives are gearing up for the elections and here is an appointment that should please their supporters.Sam Coates is moving over to Conservative Campaign Headquarters (CCHQ) to take on a new media role. Sam will be working with Rishi Saha, Head of New Media.
Here is a lovely quote [...]

Business contact lists don't belong to you

Tuesday, 27 January 2009, 13:47 | Category : Communications, Updates
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Any in-house communicator knows how difficult it is to join a company and to have to do all the ‘building up of your contacts list’ from scratch.
I don’t mean personal contacts or hard earned ones. I just mean your basic, day-to-day contacts – for example the leading industry publications and the name of their editor, [...]

Would you press release a death?

Tuesday, 13 January 2009, 12:17 | Category : Press Office, old media
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I’ve been thinking about this post for a few days now – it seems that all my arguments against press releasing around a death should apply to posting on the blog about the same thing. However, I think this is an issue that needs to be discussed and I will refrain from giving too many [...]

In digital comms one tool equals no tools (and no strategy)

Friday, 28 November 2008, 13:52 | Category : Social Media, Startups
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One of my contacts called me yesterday to ask me if they should delete the Facebook link on his company’s website. We had a chat and I said yes.
Why did I say yes? Before anyone crucifies me here is the back story.
This is a new small company – not a tech company – and they don’t [...]

Virgin Trains, wi-fi and customer comms. Too little-too late?

Tuesday, 25 November 2008, 19:15 | Category : Communications, PR
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I travel for work quite a bit and my favourite mode of transport is the train. The London stations are easily accessible, I don’t have to drive half – asleep and there is the ‘doing my bit for the environment’ argument as well. That doesn’t mean that I can afford to watch the countryside go [...]

Should Startups invest in PR?

Monday, 24 November 2008, 13:52 | Category : Communications, PR
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I am a woman of strong opinions. My “Yes” and my “No” are loud and clear for most things but here is a question that has two many shades of grey for me to give a straight answer.
PR Week reported on a BIGfrontier study which looked into Startups and Pr. Apparently,
Startup companies that engage in [...]

How to promote your events

Wednesday, 19 November 2008, 22:58 | Category : Communications
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It is a curious thing how the best and worst examples of how to promote and how not to promote your events can be found when trawling through the UK Universities’ events pages. I don’t intend to bore you with academic events but if you think about it you will see that they are perfect [...]