Sometimes credibility is more important than popularity

Wednesday, 13 May 2009, 18:09 | Category : Influence, Social Media
Tags : , , , ,

I am so tired of listening and reading about the number of Twitter followers that Ashton Kutcher has.

How can I put this so that I am absolutely clear? Sometimes, it’s not about popularity, it’s about credibility. And having thousands of people follow your twitter updates does not actually mean that they believe everything you say [...]