By Sofia, on November 1st, 2010%
On November 4 head on down to Soho where 14 to 18 year old girls from Tower Hamlets pitching their app ideas to an event in the style of the BBC’s “Dragons’ Den”
I heard about it via the London Girl Geek Dinners mailing list . . . → Read the rest of this entry…
By Sofia, on October 19th, 2010%

I can’t claim that I have vast experience in startups but I do have some exposure, both through work and through my research at university. So this is not one of those “I know what I am talking about” posts but rather a “I don’t know the answer . . . → Read the rest of this entry…
By Sofia, on August 30th, 2010%

Being exposed to start ups from time to time is one of the most interesting things I do in my working life. I hate calling them start ups cause somehow it seems like I am talking about technology companies and I am not. I’m just talking . . . → Read the rest of this entry…
By Sofia, on June 3rd, 2009%
Why do people have such conflicting priorities in a start-up environment?
I’ve been thinking about this the last few months – especially whenever I talk about the engagement plan, twitter presence the PR plan and the press pack. People’s eyes around me kinda go out of focus.
It’s only natural. For one very specific . . . → Read the rest of this entry…
By Sofia, on May 11th, 2009%
I am under the impression that a lot of new activity is going on over at Friendfeed. I see loads of new people and a lot of Greeks as well, who seemed to not like it or not know about it for quite some time.
And I sort of started wondering. Wouldn’t it be . . . → Read the rest of this entry…
By Sofia, on November 28th, 2008%
One of my contacts called me yesterday to ask me if they should delete the Facebook link on his company’s website. We had a chat and I said yes.
Why did I say yes? Before anyone crucifies me here is the back story.
This is a new small company – not a tech company – . . . → Read the rest of this entry…
By Sofia, on November 21st, 2008%
I have heard of how expensive space is in Silicon Valley but if my experience in London is anything to go by then I feel for you guys. Over here in Old Albion we tend to pay very high rents for very old properties (I’m talking start of the previous century). So who wouldn’t . . . → Read the rest of this entry…