By Sofia, on April 9th, 2009%
So here’s a question that really worries me lately. What’s up with Second Life? What does the future hold?
Second Life is one of my favourite EVER subjects – I wrote an MSc dissertation on it after all. I don’t spent much time on Second Life (do it for a while for research purposes. . . . → Read the rest of this entry…
By Sofia, on December 18th, 2008%
I’m not one to shy away from self – promotion as I find that it works well- especially professionally – as long as it’s done with style and discreetness. Yet every single day I see examples of self promotion that is done in a vulgar, in-your-face, intrusive manner. Naturally what counts as legitimate advertising . . . → Read the rest of this entry…
By Sofia, on December 16th, 2008%
No – this is not about money, or stock options or marketing and online advertising budgets. This is actually about friends and networks of friends and how I find Facebook to be a huge challenge at the best of times.
I reserve Facebook for personal contacts – in direct opposition to say LinkedIn where . . . → Read the rest of this entry…
By Sofia, on December 11th, 2008%
With the monitoring and analysis of social media by the journalists and analysts of the ‘old media’ we are seeing a vast improvement in the coverage of international news – especially when it comes to understanding the cultural, economic and political background.
There is a very good reason why. ‘Old media’ either have a . . . → Read the rest of this entry…
By Sofia, on November 28th, 2008%
One of my contacts called me yesterday to ask me if they should delete the Facebook link on his company’s website. We had a chat and I said yes.
Why did I say yes? Before anyone crucifies me here is the back story.
This is a new small company – not a tech company – . . . → Read the rest of this entry…
By Sofia, on November 26th, 2008%
For a bit more than 4 years I have been blogging, albeit, in Greek. This English version of Digital Era is a new project. My Greek blog was more of a personal exercise and it did quite well. (Shamelessly, I think it went amazingly well but I thought I should keep a semblance of . . . → Read the rest of this entry…
|
|

I write about the digital world. I am mainly into communications and public affairs but sometimes I sidetrack into culture vulture territory.
Find out more - you know you want to.
|