Sometimes credibility is more important than popularity

I am so tired of listening and reading about the number of Twitter followers that Ashton Kutcher has.

Ashton

How can I put this so that I am absolutely clear? Sometimes, it’s not about popularity, it’s about credibility. And having thousands of people follow your twitter updates does not . . . → Read the rest of this entry…

What's up with Second Life?

So here’s a question that really worries me lately. What’s up with Second Life? What does the future hold?

Second Life is one of my favourite EVER subjects – I wrote an MSc dissertation on it after all. I don’t spent much time on Second Life (do it for a while for research purposes. . . . → Read the rest of this entry…

Stop promoting yourself. Seriously.

I’m not one to shy away from self – promotion as I find that it works well- especially professionally – as long as it’s done with style and discreetness. Yet every single day I see examples of self promotion that is done in a vulgar, in-your-face, intrusive manner. Naturally what counts as legitimate advertising . . . → Read the rest of this entry…

Some negative thoughts on Facebook

No – this is not about money, or stock options or marketing and online advertising budgets. This is actually about friends and networks of friends and how I find Facebook to be a huge challenge at the best of times.

I reserve Facebook for personal contacts – in direct opposition to say LinkedIn where . . . → Read the rest of this entry…

Social media can help 'old media' get better

With the monitoring and analysis of social media by the journalists and analysts of the ‘old media’ we are seeing a vast improvement in the coverage of international news – especially when it comes to understanding the cultural, economic and political background.

There is a very good reason why. ‘Old media’ either have a . . . → Read the rest of this entry…

What Mumbai taught me: Twitter is not the answer to everything.

On the day the Mumbai terrorist attacks were unfolding I was sitting at my desk at home, trawling through my RSS feeds. I was drinking some coffee and I was reading blog posts somewhat idly.

The first news of the events reached me via Twitter. Asteris was updating on what was going on and I started following #Mumbai . . . → Read the rest of this entry…

In digital comms one tool equals no tools (and no strategy)

One of my contacts called me yesterday to ask me if they should delete the Facebook link on his company’s website. We had a chat and I said yes.

Why did I say yes? Before anyone crucifies me here is the back story.

This is a new small company – not a tech company – . . . → Read the rest of this entry…

What I learned from blogging

For a bit more than 4 years I have been blogging, albeit, in Greek. This English version of Digital Era is a new project. My Greek blog was more of a personal exercise and it did quite well. (Shamelessly, I think it went amazingly well but I thought I should keep a semblance of . . . → Read the rest of this entry…

Get twitter access at work

The amount of people that don’t have twitter access from work never ceases to amaze me. Others have already written why you should have twitter access so I don’t want to bore you by repeating what others have eloquently expressed already. Suffice it to say, I am assuming you know what twitter is and . . . → Read the rest of this entry…

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