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	<title>Digital Era II &#187; Metaverses</title>
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		<title>What&#039;s up with Second Life?</title>
		<link>http://www.digital-era.org/renditionblog/index.php/2009/04/whats-up-with-second-life/</link>
		<comments>http://www.digital-era.org/renditionblog/index.php/2009/04/whats-up-with-second-life/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 18:45:44 +0000</pubDate>
		<dc:creator>Sofia</dc:creator>
				<category><![CDATA[Metaverses]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[metaverse]]></category>
		<category><![CDATA[second life]]></category>

		<guid isPermaLink="false">http://www.digital-era.org/?p=131</guid>
		<description><![CDATA[<p>So here&#8217;s a question that really worries me lately. What&#8217;s up with Second Life? What does the future hold?</p> <p>Second Life is one of my favourite EVER subjects &#8211; I wrote an MSc dissertation on it after all. I don&#8217;t spent much time on Second Life (do it for a while for research purposes. <span style="color:#777"> . . . &#8594; <a href="http://www.digital-era.org/renditionblog/index.php/2009/04/whats-up-with-second-life/"> Read the rest of this entry...</a>]]></description>
			<content:encoded><![CDATA[<p>So here&#8217;s a question that really worries me lately. What&#8217;s up with <a href="http://en.wikipedia.org/wiki/Second_Life" target="_blank">Second Life?</a> What does the future hold?</p>
<p><a href="http://secondlife.com/" target="_blank">Second Life</a> is one of my favourite EVER subjects &#8211; I wrote an MSc dissertation on it after all. I don&#8217;t spent much time on Second Life (do it for a while for research purposes. it kinda spoils it for you) but I do admire the founding principles &#8211; the idea that Residents would take over and literally create and run this world.</p>
<p>Here is one of my favourite ideas in Second Life: Corporations and entrepreneurs have exactly the same opportunities because the Corporations do not get any unfair advantages. Not to mention that most corporations simply failed to &#8216;get&#8217; what Second Life was all about. Real Life (RL) companies are simply struggling, at best, or just plain failing, at worst, in that world. (<a href="http://www.digital-era.org/academia/?p=153" target="_blank">Here is an old blog post by yours trully on why</a>)</p>
<p>It seemed to work. Residents took over, entrepreneurs flourished, creatives ruled the (Second Life) universe. The cult of the many, the cult of the amateur prevailed.</p>
<p>Now it seems each and every single one of the old guard over at <a href="http://lindenlab.com/" target="_blank">Linden Lab</a> is abandoning ship. Normally I wouldn&#8217;t worry. Companies change, people leave, new faces come. Yet &#8211; and this is the crucial bit &#8211; all of these founding members shared that revolutionary vision of Residents as creators and owners. And with any business model/ culture that is revolutionary it is very often the case that without the visionary the culture goes downhill. So here is what bugs me.</p>
<p>Have they actually built a system / culture that will keep going? Or &#8211; with them gone &#8211; is it a case of a new more corporate, rigid way of running things? In other worlds <strong>will the Residents prevail over the suits?</strong></p>
<p>&#8212;-<br />
<strong>Read On:</strong><br />
<a href="http://www.businessinsider.com/second-lifes-second-act-business-teleconferencing-2009-4" target="_blank">Second Life&#8217;s Second Act: Business Teleconferencing? </a>by Eric Krangel on Silicon Alley Insider<br />
<a href="http://www.businessinsider.com/linden-lab-cracks-down-on-second-life-porn-2009-3" target="_blank">Linden Lab Finally Cracks Down On Second Life Porn</a> by Eric Krangel on Silicon Alley Insider<br />
<a href="http://dusanwriter.com/index.php/2009/04/02/quick-link-will-wright-says-second-life-is-on-the-right-track/" target="_blank">Quick Link: Will Wright Says Second Life is On the Right Track </a>on Dusan Writer&#8217;s Metaverse<br />
<a href="http://www.boingboing.net/2009/04/06/teaching-journalism.html" target="_blank">Teaching journalism with virtual worlds</a> by Cory Doctorow on boing boing</p>
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