If you have any desire to work in advertising and you haven’t heard of Saatchi & Saatchi I think it’s fair to say that you should consider an alternative career right about now.
Each summer, Saatchi & Saatchi offer up to ten graduates the opportunity of a place on their Summer Scholarship Programme. Graduates are given [...]
If you want to advertise on a blog and you need to see their statistics only, you should not be advertising on blogs.
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Chris Brogan has a good point in his latest post ‘Sell Benefits Not Features’.
It’s important that we learn how to talk in terms of benefits and not the features. (…) It’s not the various features that convince someone to buy. They might influence your purchase, but you buy benefits.
I couldn’t agree more.
This is not a new [...]
