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Orange Dress Uploaded by betsyjean79 on 21 Oct 06, 1.22PM BST. Innovative marketing is upon us. I admittedly need to work a bit on that phrase since it sounds like I’m talking about the plague but that might not be miles away . . . → Read the rest of this entry…
gaming in style Uploaded by PortugePunk on 13 Jan 06, 11.46PM GMT If you have any desire to work in advertising and you haven’t heard of Saatchi & Saatchi I think it’s fair to say that you should consider an . . . → Read the rest of this entry… If you want to advertise on a blog and you need to see their statistics only, you should not be advertising on blogs. Chris Brogan has a good point in his latest post ‘Sell Benefits Not Features’. It’s important that we learn how to talk in terms of benefits and not the features. (…) It’s not the various features that convince someone to buy. They might influence your purchase, but you buy benefits. I couldn’t agree more. . . . → Read the rest of this entry… |
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I write about the digital world. I am mainly into communications and public affairs but sometimes I sidetrack into culture vulture territory.
Find out more - you know you want to. 
 digital-era.org by Sofia Gkiousou is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License. |
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