Referring clients to your competitors is a good idea


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Uploaded by Sergio Prado on 30 Sep 09, 3.06PM GMT.

Here is a good example of why it’s a good idea to refer clients to people who can help them when you can’t do it.

Went to a corner shop today and I asked for something. The guy behind the counter looked at me, slowly turned around, checked if the product was there, looked back at me and with the bored look of the early morning said “I don’t have any”. Mind you, this guy owns the place. I’m not planning on going back. There is another corner shop just two doors now and I plan on starting to use that one. I would be prepared to stick to the first guy if he had said the most simple thing in the world. “I’m sorry I don’t have any right now, I will be getting a delivery tomorrow but in the meantime there is another shop two doors down where you might find what you are looking for”. There, how hard would that be.

Admitting the limits of what we can do and what we want to do is a SoMaFusion fundamental principle. If there is something that cannot be done or that we are not interested in we will always strive to recommend other people and/ or companies to the client. We do this for a number of reasons.

Read more on SoMaFusion’s travelogue

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Disclaimer: I work (and blog) for SoMaFusion. Sometimes (but not always) I write posts which I think also work well in this blog.

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