It’s a good idea if you are a new company (or even if you are more established) to have very clear goals in mind when making the effort (and spending the time and money) to go to an industry event like a conference or exhibition. And I mean a different industry than your own. We were at the World Travel Market this week so that’s what partly prompted this post – as well as Manolis’ fascination at the absence of some companies that we ‘d expect to have seen there.
Read more on SoMaFusion’s travelogue
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Disclaimer: I work (and blog) for SoMaFusion. Sometimes (but not always) I write posts which I think also work well in this blog.
