wedding name tags
Originally uploaded by [nico] www.nicodewal.com
I’ve been browsing various websites lately – especially design studios, small hosting service providers and web development companies (I’ll disclose soon why). It strikes me as extremely weird why people would not put their name on their websites. There are so many that I saw that had no name whatsoever. The content was about ‘we do this and that’ but no information on the people. At all.
Talking about small or niche service providers I just don’t like not seeing a name. It makes me think that the person is embarrassed or something is amiss. In the age of online reputation and network building why would you conceal that type of information?
I want to see your name because it makes me feel like …
- … you take pride in what you do
- … you are willing to associate your name with your work
- … you are a real person and we can do real work together
- … you have a past, a present and a future (workwise) that you will hopefully share with me
- … somehow I know you a little bit better
Why are these things important? I had a bit of a chat with online friends about my annoyance at the lack of names and information on some websites. A friend mentioned that the product should interest me more than the person. I don’t doubt that at all. And I am not trying to underestimate the product. But!
Especially with services like design, content and development the product is not a finished thing – it’s not like a can of beans that will always be the same. For example the niche London design studios (I don’t mean to brag but the city is quite famous for them) have designers that are quite well known in the relevant circles. You trust the person for their past work, their work ethics and their reputation within the industry because when you give them a brief you try to minimise the risk.
Hence, when it comes to me browsing your website I want to be able to feel like you are a real person. I might even ask my network if they know you, if they’ve seen work done by you. How else can I take the risk?
What do you think? Is my extreme exposure to social media making me a bit weird on this one?
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<span style=”font-size: 0.9em; margin-top: 0px;”><a href=”http://www.flickr.com/photos/nicodewal/2044118951/”>wedding name tags</a>
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Originally uploaded by <a href=”http://www.flickr.com/people/nicodewal/”>[nico] www.nicodewal.com</a>
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Following a database meltdown (long live the server move processes) this post and the comments were uploaded again manually.
The ones who avoid putting their name on their sites should stop and think how they-themselves feel about sites without a name on them! Unless of course they wish to protect themselves from actually attracting customers/clients…
Hey aris – thanks for dropping by. I don’t know how they see it i just strikes me as so weird… I see you guys have your names on your website (it rocks by the way). Have you found the experience to be positive?