Digital Era II

So here’s a question that really worries me lately. What’s up with Second Life? What does the future hold?
Second Life is one of my favourite EVER subjects – I wrote an MSc dissertation on it after all. I don’t spent much time on Second Life (do it for a while for research purposes. it kinda [...]

I just can’t stop smiling every time I read a story in PR Week or any PR publication about anything tech, digital or having to do with social media. I really think there is a fundamental misunderstanding in the UK market about what all of those things mean and how engagement has already changed.
Here is [...]