What's up with Second Life?

So here’s a question that really worries me lately. What’s up with Second Life? What does the future hold?

Second Life is one of my favourite EVER subjects – I wrote an MSc dissertation on it after all. I don’t spent much time on Second Life (do it for a while for research purposes. . . . → Read the rest of this entry…

PR fundamentally misunderstands WIRED

I just can’t stop smiling every time I read a story in PR Week or any PR publication about anything tech, digital or having to do with social media. I really think there is a fundamental misunderstanding in the UK market about what all of those things mean and how engagement has already changed.

. . . → Read the rest of this entry…

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