Any in-house communicator knows how difficult it is to join a company and to have to do all the ‘building up of your contacts list’ from scratch.
I don’t mean personal contacts or hard earned ones. I just mean your basic, day-to-day contacts – for example the leading industry publications and the name of their editor, [...]
I’ve been thinking about this post for a few days now – it seems that all my arguments against press releasing around a death should apply to posting on the blog about the same thing. However, I think this is an issue that needs to be discussed and I will refrain from giving too many [...]
Good customer service can help you with loyalty even if your product is slightly worse than that of your rivals. Bad customer service can never do that. Even if you offer the number one product, even if your technology is 10 years ahead, even if your design is fantastic, if your customer service is bad [...]
It’s been a while but I have no intention of apologising. I was on holiday – of which we tend to take it kinda long over here in Europe – and had a lovely time in Greece and Bulgaria.
We had a really good time – it was actually snowing in Greece – and we managed [...]
