Comments on: Should Startups invest in PR? http://www.digital-era.org/renditionblog/index.php/2008/11/should-startups-invest-in-pr/ Sofia's Rendition Blog Tue, 15 Mar 2011 10:08:55 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: In digital comms one tool equals no tools (and no strategy) http://www.digital-era.org/renditionblog/index.php/2008/11/should-startups-invest-in-pr/comment-page-1/#comment-13 In digital comms one tool equals no tools (and no strategy) Fri, 28 Nov 2008 13:52:41 +0000 http://www.digital-era.org/?p=51#comment-13 [...] from Louis Gray Social Media Marketing for Small Business by Matt McGree on Search Engine Land Should Startups invest in PR? from Digital Era (yes, yes, that’s [...] [...] from Louis Gray Social Media Marketing for Small Business by Matt McGree on Search Engine Land Should Startups invest in PR? from Digital Era (yes, yes, that’s [...]

]]> By: giannii http://www.digital-era.org/renditionblog/index.php/2008/11/should-startups-invest-in-pr/comment-page-1/#comment-12 giannii Tue, 25 Nov 2008 09:22:40 +0000 http://www.digital-era.org/?p=51#comment-12 I think it really depends on the type of startup. There are so many keen bloggers spreading the word, a startup with a good product may sneak by without a PR agency. maybe... =P<br><br>PS nice site I think it really depends on the type of startup. There are so many keen bloggers spreading the word, a startup with a good product may sneak by without a PR agency. maybe… =P

PS nice site

]]> By: Sofia http://www.digital-era.org/renditionblog/index.php/2008/11/should-startups-invest-in-pr/comment-page-1/#comment-11 Sofia Mon, 24 Nov 2008 19:46:57 +0000 http://www.digital-era.org/?p=51#comment-11 nikan> delighted to see you in (the new) Digital Era. :-) nikan> delighted to see you in (the new) Digital Era. :-)

]]> By: nikan http://www.digital-era.org/renditionblog/index.php/2008/11/should-startups-invest-in-pr/comment-page-1/#comment-10 nikan Mon, 24 Nov 2008 18:55:02 +0000 http://www.digital-era.org/?p=51#comment-10 This is the first post from your 'new era' that my radar spotted. Thrilled! This is the first post from your ‘new era’ that my radar spotted. Thrilled!

]]> By: Sofia http://www.digital-era.org/renditionblog/index.php/2008/11/should-startups-invest-in-pr/comment-page-1/#comment-9 Sofia Mon, 24 Nov 2008 15:12:12 +0000 http://www.digital-era.org/?p=51#comment-9 philos> :-) Christian> There's nothing stopping you from pitching to people like Scoble and Calacanis. I know what you mean - you'd like the creme de la creme to pay attention. Since these people know about startups and social media it would be easier for you to do it. However when you move beyond early adopters and tech savvy people then wouldn't you need a more general (and less 'techy') comms strategy for your product? For example: How about parents wanting to know where their kids are (not that I approve of the practice) - they are not extremely likely in their majority to read Scoble and Calacanis (sorry boys). When you get to that point I think you'll need something more. philos> :-)

Christian> There’s nothing stopping you from pitching to people like Scoble and Calacanis. I know what you mean – you’d like the creme de la creme to pay attention. Since these people know about startups and social media it would be easier for you to do it.
However when you move beyond early adopters and tech savvy people then wouldn’t you need a more general (and less ‘techy’) comms strategy for your product? For example: How about parents wanting to know where their kids are (not that I approve of the practice) – they are not extremely likely in their majority to read Scoble and Calacanis (sorry boys). When you get to that point I think you’ll need something more.

]]> By: Christian http://www.digital-era.org/renditionblog/index.php/2008/11/should-startups-invest-in-pr/comment-page-1/#comment-8 Christian Mon, 24 Nov 2008 14:33:57 +0000 http://www.digital-era.org/?p=51#comment-8 I would love to have some PR (Mobnotes.com is a real startup), but I mean someone who has proselitysm and charisma, like Robert Scoble or Jason Calacanis. The real meaning to us to have a PR is to have someone who acts as "trend setter" who enjoys your product, that's top of the heap ! My 2 cents, Christian Grassi I would love to have some PR (Mobnotes.com is a real startup), but I mean someone who has proselitysm and charisma, like Robert Scoble or Jason Calacanis. The real meaning to us to have a PR is to have someone who acts as “trend setter” who enjoys your product, that’s top of the heap !
My 2 cents, Christian Grassi

]]> By: philos http://www.digital-era.org/renditionblog/index.php/2008/11/should-startups-invest-in-pr/comment-page-1/#comment-7 philos Mon, 24 Nov 2008 14:12:18 +0000 http://www.digital-era.org/?p=51#comment-7 PR is an essential ingredient of a successful startup, the way that you correctly describe it above, as far as you find the proper dosage in each separate case ... PR is an essential ingredient of a successful startup, the way that you correctly describe it above, as far as you find the proper dosage in each separate case …

]]> By: Sofia http://www.digital-era.org/renditionblog/index.php/2008/11/should-startups-invest-in-pr/comment-page-1/#comment-6 Sofia Mon, 24 Nov 2008 14:11:52 +0000 http://www.digital-era.org/?p=51#comment-6 ah. another man of strong words. :-) ah. another man of strong words. :-)

]]> By: jonnny http://www.digital-era.org/renditionblog/index.php/2008/11/should-startups-invest-in-pr/comment-page-1/#comment-5 jonnny Mon, 24 Nov 2008 14:09:02 +0000 http://www.digital-era.org/?p=51#comment-5 no no

]]>