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One of my contacts called me yesterday to ask me if they should delete� the Facebook link on his company’s website. We had a chat and I said yes. Why did I say yes? Before anyone crucifies me here is the back story. This is a new small company – not a tech company . . . → Read the rest of this entry… For a bit more than 4 years I have been blogging, albeit, in Greek. This English version of Digital Era is a new project. My Greek blog was more of a personal exercise and it did quite well. (Shamelessly, I think it went amazingly well but I thought I should keep a semblance of . . . → Read the rest of this entry… I travel for work quite a bit and my favourite mode of transport is the train. The London stations are easily accessible, I don’t have to drive half – asleep and there is the ‘doing my bit for the environment’ argument as well. That doesn’t mean that I can afford to watch the countryside . . . → Read the rest of this entry… I am a woman of strong opinions. My “Yes” and my “No” are loud and clear for most things but here is a question that has two many shades of grey for me to give a straight answer. PR Week reported on a BIGfrontier study which looked into Startups and Pr. Apparently, Startup companies . . . → Read the rest of this entry… One of my pet projects at work is giving some media training to stakeholders. I am presenting the course to people who are not professional communicators but they are really good at what they do. What they hate is the fact that when they get an interview they talk for about 10 minutes to . . . → Read the rest of this entry… Chris Brogan� has a good point in his latest post ‘Sell Benefits Not Features’. It’s important that we learn how to talk in terms of benefits and not the features. (…) It’s not the various features that convince someone to buy. They might influence your purchase, but you buy benefits. I couldn’t agree more. . . . → Read the rest of this entry… I have heard of how expensive space is in Silicon Valley but if my experience in London is anything to go by then I feel for you guys. Over here in Old Albion we tend to pay very high rents for very old properties (I’m talking start of the previous century). So who wouldn’t . . . → Read the rest of this entry… The public policy campaign is a strange beast. On one end of the spectrum it can be run by big corporations with huge budgets and expensive public affairs consultants and on the other end it can be run by a small group of citizens or a voluntary organisation on a very tight budget. This . . . → Read the rest of this entry… The amount of people that don’t have twitter access from work never ceases to amaze me. Others have already written why you should have twitter access so I don’t want to bore you by repeating what others have eloquently expressed already. Suffice it to say, I am assuming you know what twitter is and . . . → Read the rest of this entry… The London Business School is organising is 6th London Media Summit 2008 which will take place on� Monday the 24th of November. This year’s theme is entitled “The Great Debate: How can ‘old’ media survive?” and it will focus on the future of traditional media platforms. With an array of high-profile media leaders taking . . . → Read the rest of this entry… |
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I write about the digital world. I am mainly into communications and public affairs but sometimes I sidetrack into culture vulture territory.
Find out more - you know you want to. 
 digital-era.org by Sofia Gkiousou is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License. |
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