Customer centric communications. It is not about you.

Another Picture of the Masses of People in Hyde Park

I am following a variety of communication projects and numerous campaigns from time to time.

What I am really surprised at lately is how many social media consultants will actually run a campaign as if its content has to . . . → Read the rest of this entry…

I am the sum of all the people

Influence Me

I sometimes wonder what people did before the web, before easy access to information, before the dream/ nightmare of 24/7 engagement and content. (I’m not that young. I remember the yellow-y library index cards)

I have heard that this constant ‘on’ mode is distracting and I concur. . . . → Read the rest of this entry…

Battle Royal? The Sun and the student fees protest

The Sun 10 Dec. 2010 I am somewhat perplexed by The Sun these days.

Today’s front page runs:

“Battle Royal: Student demo yobs in shameful attack on Charles and Camilla”

Ummmmm….. who *exactly* are The Sun’s readership? I thought they would be closely aligned with the kids who . . . → Read the rest of this entry…

One more reason to love moo. Great customer service

I’ve loved moo for years, but these last few days I’ve discovered another reason to like them. They have great customer service.

From the first moment I saw the moo MiniCards I was in love. It was an ingenious way to resurrect printing.

MiniCards . . . → Read the rest of this entry…

Event | Girls pitch their app ideas

On November 4 head on down to Soho where 14 to 18 year old girls from Tower Hamlets pitching their app ideas to an event in the style of the BBC’s “Dragons’ Den”

I heard about it via the London Girl Geek Dinners mailing list . . . → Read the rest of this entry…

Diversification in start ups. When is a good time to take the next step?

IMG_1991-40

I can’t claim that I have vast experience in startups but I do have some exposure, both through work and through my research at university. So this is not one of those “I know what I am talking about” posts but rather a “I don’t know the answer . . . → Read the rest of this entry…

Quit your tantrums and just hire the one that’s better than you

173/365: Drama Queen

Being exposed to start ups from time to time is one of the most interesting things I do in my working life. I hate calling them start ups cause somehow it seems like I am talking about technology companies and I am not. I’m just talking . . . → Read the rest of this entry…

You’re gay? Who cares?

sf city hall gay marriage equality 6.16 (24)

Oh dear. I shudder to think what horrors will be sought for and unveiled from people’s private lives now that apparently being gay fails to raise the proverbial eyebrow.

The Sun may have been proud of its front-page scoop outing X . . . → Read the rest of this entry…

BP and the Greek proverb

BP SignSo there is this story doing the rounds that BP managed to photoshop some pictures – check out the blog post by Andrew Price on the GOOD blog.

I’ve spoken about the fundamentals of policy before. You can communicate all you like, but if you ain’t got . . . → Read the rest of this entry…

The orange dresses and FIFA – is it time to review the marketing rules?

Orange Dress Uploaded by betsyjean79 on 21 Oct 06, 1.22PM BST.

Innovative marketing is upon us. I admittedly need to work a bit on that phrase since it sounds like I’m talking about the plague but that might not be miles away . . . → Read the rest of this entry…

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