Diversification in start ups. When is a good time to take the next step?

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I can’t claim that I have vast experience in startups but I do have some exposure, both through work and through my research at university. So this is not one of those “I know what I am talking about” posts but rather a “I don’t know the answer but . . . →

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Conflicting priorities in StartUps

Why do people have such conflicting priorities in a start-up environment?

I’ve been thinking about this the last few months – especially whenever I talk about the engagement plan, twitter presence the PR plan and the press pack. People’s eyes around me kinda go out of focus.

It’s only natural. For one very specific reason . . . →

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In digital comms one tool equals no tools (and no strategy)

One of my contacts called me yesterday to ask me if they should delete the Facebook link on his company’s website. We had a chat and I said yes.

Why did I say yes? Before anyone crucifies me here is the back story.

This is a new small company – not a tech company – . . . →

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Should Startups invest in PR?

I am a woman of strong opinions. My “Yes” and my “No” are loud and clear for most things but here is a question that has two many shades of grey for me to give a straight answer.

PR Week reported on a BIGfrontier study which looked into Startups and Pr. Apparently,

Startup companies that . . . →

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Free Startup hotdesk in London

I have heard of how expensive space is in Silicon Valley but if my experience in London is anything to go by then I feel for you guys. Over here in Old Albion we tend to pay very high rents for very old properties (I’m talking start of the previous century). So who wouldn’t like . . . →

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