Customer centric communications. It is not about you.

Another Picture of the Masses of People in Hyde Park

I am following a variety of communication projects and numerous campaigns from time to time.

What I am really surprised at lately is how many social media consultants will actually run a campaign as if its content has to represent . . . →

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I am the sum of all the people

Influence Me

I sometimes wonder what people did before the web, before easy access to information, before the dream/ nightmare of 24/7 engagement and content. (I’m not that young. I remember the yellow-y library index cards)

I have heard that this constant ‘on’ mode is distracting and I concur. I . . . →

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Collective Intelligence by Pierre Lévy

Election night crowd, Wellington, 1931 Uploaded by National Library NZ on The Commons on 3 Mar 09, 10.38PM GMT.

The French cyberspace theorist Pierre Lévy uses the term ‘collective intelligence’ to describe the large-scale information gathering and processing . . . →

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Referring clients to your competitors is a good idea

Handshake Uploaded by Sergio Prado on 30 Sep 09, 3.06PM GMT.

Here is a good example of why it’s a good idea to refer clients to people who can help them when you can’t do it.

Went to a corner shop today and I asked . . . →

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Wikitorial: Upside Down

Wikipedia works, in my humble opinion, because it was conceived – designed – created and is run as a collective. Contributors really feel that they are part of something great. And because they ‘police’ themselves in a way they take pride in the fact that they can ensure that inconsistencies are challenged and obscenities deleted . . . →

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Politics of Note 1 (Zapatistas)

Hopeless romanticism and pop-icon adoration for Subcomandante Marcos aside, this post is about the new style of self-government and collective responsibility that has been put to work in the Zapatista-controlled areas in Chiapas, Mexico.

The Zapatistas, according to various political communiqués, were born from a fusion of old – style Maoist militants and indigenous population . . . →

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Diaspora, deterritorialization and guest speakers

This Diaspora thing is very close to my heart and sadly I will probably give you loads of headaches about it. Heard from two guest speakers today, David Garbin and Kobir Ahmed at class and they had some interesting ideas about the concept. Two terms that I never heard before (even though I was aware . . . →

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