Customer centric communications. It is not about you.

Another Picture of the Masses of People in Hyde Park

I am following a variety of communication projects and numerous campaigns from time to time.

What I am really surprised at lately is how many social media consultants will actually run a campaign as if its content has to represent . . . →

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The question that comes BEFORE social media. Who are you and what do you want to do?

Anti-Social Media? Uploaded by Intersection Consulting on 23 Apr 09, 6.48PM BST.

I don’t know why but as comms people we frequently get over-excited by the latest shiny thing. In that respect I think we are a little bit like academic researchers – go crazy over . . . →

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Tophost.gr & Papaki.gr: Engagement wins from 2 Greek companies

Customer Service Hero Originally uploaded by lepriveconcierge

And now for something completely different: Two companies that actually helped me online and engaged with me and responded to me via social media.

You know how we all nag ALL THE TIME about companies who don’t get it? It’s difficult . . . →

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Election Campaigning 2.0

The Three Originally uploaded by Rebecca Mckevitt

The UK Conservatives are gearing up for the elections and here is an appointment that should please their supporters.Sam Coates is moving over to Conservative Campaign Headquarters (CCHQ) to take on a new media role. Sam will be working with Rishi . . . →

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Business contact lists don't belong to you

Any in-house communicator knows how difficult it is to join a company and to have to do all the ‘building up of your contacts list’ from scratch.

I don’t mean personal contacts or hard earned ones. I just mean your basic, day-to-day contacts – for example the leading industry publications and the name of their . . . →

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Would you press release a death?

I’ve been thinking about this post for a few days now – it seems that all my arguments against press releasing around a death should apply to posting on the blog about the same thing. However, I think this is an issue that needs to be discussed and I will refrain from giving too many . . . →

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In digital comms one tool equals no tools (and no strategy)

One of my contacts called me yesterday to ask me if they should delete the Facebook link on his company’s website. We had a chat and I said yes.

Why did I say yes? Before anyone crucifies me here is the back story.

This is a new small company – not a tech company – . . . →

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Virgin Trains, wi-fi and customer comms. Too little-too late?

I travel for work quite a bit and my favourite mode of transport is the train. The London stations are easily accessible, I don’t have to drive half – asleep and there is the ‘doing my bit for the environment’ argument as well. That doesn’t mean that I can afford to watch the countryside go . . . →

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Should Startups invest in PR?

I am a woman of strong opinions. My “Yes” and my “No” are loud and clear for most things but here is a question that has two many shades of grey for me to give a straight answer.

PR Week reported on a BIGfrontier study which looked into Startups and Pr. Apparently,

Startup companies that . . . →

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How to promote your events

It is a curious thing how the best and worst examples of how to promote and how not to promote your events can be found when trawling through the UK Universities’ events pages. I don’t intend to bore you with academic events but if you think about it you will see that they are perfect . . . →

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