The orange dresses and FIFA – is it time to review the marketing rules?

Orange Dress Uploaded by betsyjean79 on 21 Oct 06, 1.22PM BST.

Innovative marketing is upon us. I admittedly need to work a bit on that phrase since it sounds like I’m talking about the plague but that might not be miles away from . . . →

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No stakeholders? Forget good policy.

put your hand up if you are having a good time Uploaded by micn2sugars on 18 Jun 07, 3.16PM BST.

As anyone working in policy will tell you it is impossible . . . →

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Tourism in Greece: the fallacy of putting marketing first

Outdoor advertising campaign from the Greek National Tourism Organisation

I’ve been reading quite a lot lately regarding this year’s advertising campaign for tourism in Greece, organised – as it happens every year – by the Greek National Tourism Organisation (GNTO). The campaign has been presented . . . →

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Policy and PR. Not the same thing.

62/365 Spot the Difference Uploaded by AlicePalice on 7 Sep 08, 7.29PM GMT.

I’ve seen it in a lot of companies and I have sadly also seen it in a lot of government departments (albeit not in the UK).

. . . →

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Sex::Tech – a great idea for a sexual health conference

With lube & affection Uploaded by Olive Talique on 26 Apr 09, 6.38PM GMT.

I love the idea of people getting together to discuss how new technologies and social media can affect young people and spread more awareness . . . →

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The forgotten group of policy development

Odd One Out Uploaded by momoryuji on 18 Jan 09, 8.06AM GMT.

This is the first lesson I remember from my experiences with policy development that really made a lasting impact.

When you sit down to develop policy on an issue, good policy makers . . . →

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