The orange dresses and FIFA – is it time to review the marketing rules?

Orange Dress Uploaded by betsyjean79 on 21 Oct 06, 1.22PM BST.

Innovative marketing is upon us. I admittedly need to work a bit on that phrase since it sounds like I’m talking about the plague but that might not be miles away from . . . →

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The Saatchi & Saatchi Summer Scholarship 2010 via Facebook

gaming in style Uploaded by PortugePunk on 13 Jan 06, 11.46PM GMT

If you have any desire to work in advertising and you haven’t heard of Saatchi & Saatchi I think it’s fair to say that you should consider an alternative . . . →

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Monday Aphorism

If you want to advertise on a blog and you need to see their statistics only, you should not be advertising on blogs.

Repeating the 'mistake' of selling features and not benefits

Chris Brogan has a good point in his latest post ‘Sell Benefits Not Features’.

It’s important that we learn how to talk in terms of benefits and not the features. (…) It’s not the various features that convince someone to buy. They might influence your purchase, but you buy benefits.

I couldn’t agree more.

This . . . →

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